Shake Things Up: Tips for Bringing in New Talent to Your Startup Team


Small business owners need to stay lean and agile in order to make it in today's economy. It is important to bring in the talent and business acumen you need to be competitive, but too much overhead and you could sink quickly. Finding the right balance between what you need and what you can afford can make it difficult to build the perfect team.

To make the process easier, here are four great tips to think about as you bring new talent to your startup team:

Know How to Find Talent

We can't all be experts on everything but as a startup, you need to have some basic knowledge or know where to find the knowledge in a variety of areas. If you find that you don't have the time, consider attending seminars and business sessions that showcase the areas where you want to gain more expertise. This will provide help in two ways.

  • You will most likely gain the basic level of knowledge required. If the topic is covered sufficiently, you will have at least some great background knowledge, like the knowledge you gain from a podcast or an audiobook.

  • You can use these sessions as a chance to approach the speaker on where you can find people, like themselves, who have an in-depth knowledge in the area you are lacking. The speaker is most likely an expert in the field. If they can't help by consulting with you and your company maybe they can point you in the right direction.

Create A Strong Core

This mantra sounds like something you would hear at the gym but it goes for your business as well. Once you have determined the foundation or "core" of your business, surround yourself with others who make the business stronger.If you're a marketing company, you need folks who write copy, others who are graphic artists and still others who are great at data analytics. What are your team members' core strengths? How much of their time and energy is needed to make you successful? Thinking in this way will help you create a lean and flexible team.

Outsource When Needed

Many companies think that they need to bring in-house the talent they lack.? Having one person, or a team of people, dedicated to the areas that you are looking to fill is costly since full-time personnel need retirement plans, benefits, and full-time salaries.Luckily, there are virtual companies and freelancers dedicated to the exact services you need. You can outsource anything from HR or marketing to bookkeeping and accounting. This is a flexible and affordable option since you only pay for the time and services you really need.

Outline the terms of your agreement and the hours that the person will be expected to work or be accessible. For example, many companies will contract for 10 or 20 hours a month. If the time is not used, simply roll over hours to the next month. This is a great way to keep your expenditures level, even if you have a surge or lull in work. If the job is a temporary one because it is related to a project, be up front about that too.

Companies and freelancers alike want to know if there is a project end date in mind.

Expand When Necessary

Adding full-time staff is something to approach cautiously. Taking on a person full-time is a big commitment to them and the company. If you find that using consultants and freelancer?is not enough, that is the time to add full-time positions to your team. Don't be surprised if this doesn't happen for a while. After all, this is one of the biggest steps for any new company.

Launching a new business requires a lot of time, effort and perseverance. Sometimes it means delving into areas where you may not feel comfortable. Once you find that you need expert advice and knowledge, don't be afraid to reach out for help. Build your startup team slowly and carefully.

Try a few different permutations of skills until you find the right formula for your success.