The changing role of the Small Business CFO

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]Not to long ago the pinnacle of an accountant's role in any business was to be the Chief Financial Officer (CFO) and all you needed was to be a good accountant. ?Not anymore!!!The role of CFO has changed from the "beancounter" to a central role in setting business strategy.A?successful CFO for today needs to be understand what is driving the organisation, build relationships with the whole business team, and?have a desire to go outside of their comfort zones to really understand the business and then be ready to offer practical business insights.These insights aren't just limited to freeing cash flow, they about how the business can achieve its objectives with limited resources. ?The insights may involve strategies to?help the business scale, from marketing through to product design.Here's our founder taking to Amercian Express about what it means to be a CFO in a smaller business.[/et_pb_text][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"][embedyt] https://www.youtube.com/watch?v=2AyJaFg4_eo[/embedyt][/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]